11x17 / SEP 2020
Coffanatic was one of the first few projects I completed from ideation to complete branding. I started with ideating what kind of vibe I was aiming for with this brand and what audience I was really targeting. After the ideation and planning phase, I was able to visualize the look of the brand and its modern, simplistic aesthetic.
First came logo creation after a lot of trial and error. I designed label packaging next, gaining inspiration from existing coffee products. Finally, I made a finished mockup with coffee beverages, coffee bean packages, dessert box, and bag. With the help of Adobe Dimension, I was able to produce the final result that that brought the idea of Coffanatic to life.
